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Search results for “lifestyle products”
Soft-brand collections: The new norm?
07/25/2019
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6:25:58 PM
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Soft brands will only continue to grow in favor with consumers, developers and brand companies alike.
Five tips to up the game for search optimization in China
07/23/2019
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9:19:41 AM
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Travel brands should know more about the algorithms that shape content within the indigenous ecosystems in China, and ensure organic search works effectively as part of their overall digital advertising plans.
Why develop a franchised boutique hotel?
06/03/2019
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10:00:49 AM
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Lifestyle boutique and soft-branded hotels continue to exhibit strong performance, which piques the interest of brands, developers and consumers.
Baidu introduces first hotel ads product
06/19/2019
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6:20:28 PM
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As participation grows, Baidu may open up more advertising channels to test out Aladdin’s profitability.
Customer loyalty in a hyper-segmented hotel landscape
05/22/2019
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10:18:45 AM
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The greatest value in today's rewards programs should lie in hotel companies' ability to collect, store and utilize data more effectively to help brands offer guests more personalized experiences.
Accor’s renewed focus – aspirational and experiential aspects of a guest
06/11/2019
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4:16:13 PM
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The driver for Accor going forward is the renewed focus on live + work + play aspects of a guest and owning the relationship, drifting away from being just owner of properties.
AI solution startup TravelFlan partners China Mobile to serve outbound travelers
06/06/2019
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12:04:34 PM
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JegoTrip offers roaming data packages to Chinese outbound tourists, while TravelFlan leverages analytical tools to understand customers and market trends, facilitating better products and pricing strategies.
Why don’t luxury hotel brands truly differentiate?
06/18/2019
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6:29:45 PM
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Why not focusing on strengthening existing brands, or even lowering their number, and make them unequivocally distinguishable?
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